Business Simulation Articles & Insights

Commercial acumen develops through experience. Making decisions, experiencing the consequences and reflecting on what happened gradually builds better commercial judgement.

How do you assess commercial acumen? Business simulations can reveal how people analyse information, make decisions and work with others in a realistic, pressured commercial environment.

Why do intelligent people sometimes reject a deal that would leave them better off? A business simulation reveals how fairness, pressure and context can shape commercial judgement.

Why do some lessons stay with us for life while others are quickly forgotten? Discover why experience develops judgement better than information, and what that means for commercial learning.

Business simulations compress years of commercially meaningful experience into hours, helping participants connect decisions with consequences and develop commercial acumen.

A good business simulation is more than software. Discover the principles that create commercially realistic experiences, meaningful decisions and lasting commercial judgement.

The worst feedback I've ever received became one of the best learning experiences I've ever designed. Why at times, participant satisfaction and meaningful learning aren't always the same thing.

Developing a bespoke simulation feels remarkably similar to taking part in one. Both involve uncertainty, judgement and making important decisions with imperfect information.

Good business simulations don't replace teaching—they do something different. By combining realistic decisions with meaningful consequences, they create experiences that help people develop commercial judgement rather than simply acquire knowledge.

Good business simulations don't simplify business. They help participants make sense of its complexity. By alternating between immersive decision making and thoughtful reflection, understanding develops one cycle at a time.

Information can explain a business issue, but experience creates emotional understanding. Discover why business simulations produce deeper learning than presentations alone.

At school, I knew what tomorrow’s lessons were going to be. Wednesday morning might have been Shakespeare, Trigonometry and Oxbow Lakes. And then a test (or exam) would show to what extent I’d understood and could remember the knowledge I’d been given. In business, nobody tells you if there will be a lesson tomorrow, we just have to wait and see what happens. An important customer moves to a competitor, a project succeeds, an investment disappoints, or perhaps a difficult d